777ch Privacy Policy

1. About This Policy

This Privacy Policy ("Policy") describes how 777ch ("we," "us," "our") collects, uses, stores, and shares personal data when you access or use the 777ch website and associated services at 777ch.org (the "Platform"). It applies to all registered players, prospective registrants, and visitors to the Platform.

By registering a 777ch account or continuing to use the Platform after this Policy has been made available to you, you confirm that you have read and understood how we process your personal data. If you do not agree to this Policy, you should not use the Platform.

This Policy should be read in conjunction with the 777ch Terms & Conditions, which govern your overall use of the Platform.

2. Data Controller

777ch is the data controller responsible for the personal data collected through the Platform. As data controller, 777ch determines the purposes and means by which your personal data is processed. For all data-related enquiries, you may contact us at the address provided in Section 15 of this Policy.

3. Personal Data We Collect

3.1 Registration Data

When you create a 777ch account, we collect: your full name, date of birth, email address, chosen username, and the country and city of residence you provide. This information is required to create and administer your account.

3.2 Identity Verification (KYC) Data

To comply with age verification and anti-money laundering obligations, 777ch collects copies of government-issued identity documents (CNIC, passport, or driving licence), proof of address documents, and proof of payment method ownership. These documents are processed securely and retained for the period required by applicable law.

3.3 Financial and Transaction Data

We collect records of all deposits, withdrawals, and bonus transactions on your 777ch account, including the payment methods used (e.g., JazzCash wallet reference, Easypaisa transaction ID, HBL or UBL bank account details), transaction amounts in PKR, timestamps, and processing status.

3.4 Gameplay and Betting Data

777ch records all wagering activity on your account, including game sessions, bet amounts and outcomes, sports betting selections, bonus participation, and loyalty points accumulation. This data is used for account management, dispute resolution, and regulatory reporting.

3.5 Technical and Device Data

When you access the Platform, we automatically collect IP address, browser type and version, operating system, device identifiers, session duration and navigation patterns, and referring URL. This data is used for security monitoring, fraud detection, and platform performance optimisation.

3.6 Communications Data

We retain records of customer support interactions (live chat transcripts and email correspondence), responses to any surveys or promotions you participate in, and any complaints or dispute submissions made to 777ch.

4. How We Collect Your Data

777ch collects personal data through the following channels:

• Directly from you — through registration forms, KYC document upload, deposit and withdrawal requests, customer support interactions, and participation in promotions;
• Automatically — through cookies, server logs, and platform analytics tools as you navigate the 777ch website;
• From third parties — including payment processors (JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah) for transaction confirmation, and identity verification service providers for KYC processing;
• From public sources — where permitted by law, for fraud prevention and sanctions screening purposes.

5. Purposes and Legal Bases for Processing

777ch processes your personal data for the following purposes, each supported by a lawful basis:

• Account creation and management — necessary to perform the contract between you and 777ch;
• Payment processing and withdrawal management — necessary to perform the contract and to comply with financial regulations;
• Age verification and KYC compliance — necessary to comply with legal obligations, including anti-money laundering and responsible gaming regulations;
• Fraud prevention and security — necessary for our legitimate interest in protecting the Platform, our players, and third parties from fraudulent activity;
• Customer support — necessary to perform the contract and to pursue our legitimate interest in resolving player queries and complaints;
• Responsible gaming monitoring — necessary to comply with legal obligations and to pursue our legitimate interest in promoting safe gambling behaviour;
• Marketing communications — based on your consent, where you have opted in to receive promotional communications from 777ch. You may withdraw consent at any time;
• Platform analytics and improvement — based on our legitimate interest in maintaining and improving the quality and security of the 777ch Platform.

6. Data Sharing and Third-Party Disclosure

777ch does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We share your data only in the following circumstances:

• Payment service providers — JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and other payment processors receive the minimum data necessary to process your transactions;
• Game and software providers — licensed game providers may receive pseudonymised gameplay data for technical support and auditing purposes;
• Identity verification providers — third-party KYC service providers process identity documents under contract with 777ch, subject to strict confidentiality obligations;
• Regulatory and law enforcement bodies — we disclose data to competent authorities when required by applicable law, court order, or regulatory direction;
• Professional advisers — lawyers, accountants, and auditors who are bound by professional confidentiality obligations;
• Business successors — in the event of a merger, acquisition, or sale of 777ch assets, player data may be transferred to the acquiring entity, subject to equivalent data protection obligations.

7. International Data Transfers

The 777ch Platform serves players located in Pakistan. Depending on the location of our service providers and data infrastructure, your personal data may be transferred to and processed in countries outside Pakistan. Where such transfers occur, 777ch ensures that appropriate safeguards are in place — including standard contractual clauses or equivalent mechanisms — to protect your data to a standard at least equivalent to that applied within Pakistan.

8. Data Retention

777ch retains your personal data for as long as your account remains active and for a minimum period of five (5) years following account closure, or such longer period as may be required by applicable anti-money laundering, gaming regulatory, or tax legislation. Gameplay logs and transaction records may be retained for up to seven (7) years for regulatory compliance purposes.

Where data is retained beyond the active account period solely for legal compliance, access to that data is restricted to authorised compliance personnel only. Data that is no longer required for any lawful purpose is securely deleted or anonymised.

9. Security

777ch implements a range of technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data in transit between your browser and the 777ch Platform;
• Bcrypt or equivalent cryptographic hashing for password storage — plain-text passwords are never stored or accessible to 777ch staff;
• Role-based internal access controls limiting data access to personnel with a legitimate need;
• Regular penetration testing and security audits of the Platform infrastructure;
• Two-factor authentication options available to all players for account login protection;
• Automatic session timeout for inactive logged-in sessions.

Notwithstanding these measures, no system is entirely immune to security incidents. In the event of a data breach that is likely to result in risk to affected individuals, 777ch will notify relevant authorities and affected players in accordance with applicable legal requirements.

10. Cookies and Tracking Technologies

10.1 What Are Cookies

Cookies are small text files placed on your device by the 777ch Platform when you visit. They allow the Platform to remember your session, preferences, and behaviour across page visits.

10.2 Categories of Cookies Used by 777ch

• Strictly Necessary Cookies — required for the Platform to function. These include session authentication cookies and security tokens. They cannot be disabled without breaking core platform functionality.
• Performance and Analytics Cookies — collect anonymised data about how players navigate the Platform (pages visited, time on site, error rates). Used to improve the 777ch experience.
• Functional Cookies — remember your language preference, game lobby display settings, and similar personalisation choices.
• Marketing Cookies — used, with your consent, to deliver relevant promotional content. You may decline marketing cookies without affecting your ability to use 777ch.

10.3 Managing Cookies

You can manage or delete cookies through your browser settings. Disabling strictly necessary cookies will impair your ability to log in and use the Platform. Disabling analytics or marketing cookies will not prevent you from playing.

11. Your Data Rights

Subject to applicable law, you have the following rights in relation to your personal data held by 777ch:

• Right of Access — you may request a copy of the personal data 777ch holds about you;
• Right to Rectification — you may request correction of inaccurate or incomplete data;
• Right to Erasure — you may request deletion of your data, subject to legal retention obligations (e.g., AML record-keeping requirements may prevent full erasure);
• Right to Restriction — you may request that we restrict processing of your data while a correction or objection request is being assessed;
• Right to Data Portability — you may request that we provide your data in a structured, commonly used, machine-readable format;
• Right to Object — you may object to processing based on legitimate interests, including direct marketing;
• Right to Withdraw Consent — where processing is based on your consent (e.g., marketing), you may withdraw that consent at any time without affecting prior lawful processing.

To exercise any of these rights, contact 777ch at the details provided in Section 15. We will respond to verifiable requests within 30 days. We may need to verify your identity before processing your request.

12. Children and Minors

The 777ch Platform is strictly intended for adults aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that a registered account belongs to an individual under 18, we will close the account immediately, return any real-money balance to the depositing payment method, and delete all associated data except where retention is required by law.

If you have reason to believe that a minor has registered a 777ch account, please contact us at [email protected].

13. Marketing Communications

With your consent at registration, 777ch may send you promotional emails, SMS notifications, or in-platform messages about bonuses, new games, PSL betting promotions, loyalty tier updates, and other 777ch offers. Marketing communications are sent only to players who have opted in.

You may unsubscribe from marketing communications at any time by using the unsubscribe mechanism in any marketing email, by updating your communication preferences in your 777ch account settings, or by contacting customer support. Withdrawal of marketing consent does not affect transactional communications such as deposit confirmations, withdrawal notifications, and account security alerts, which 777ch will continue to send as necessary.

If you have self-excluded from 777ch, all marketing communications will be suppressed immediately and for the duration of your self-exclusion period. This is an unconditional part of the self-exclusion process.

14. Changes to This Policy

777ch may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or operational requirements. When material changes are made, we will notify registered players by email and/or by a prominent notice on the Platform prior to the changes taking effect. The date of the most recent update is displayed at the top of this Policy. Your continued use of the 777ch Platform following the effective date of any amendment constitutes your acceptance of the revised Policy.

15. Contact Us

For any questions, requests, or complaints regarding this Privacy Policy or the processing of your personal data by 777ch, please contact our Data Protection team:

Email: [email protected] (plain text — not a clickable link)

Live Chat: Available 24/7 from within your logged-in 777ch account dashboard.

We aim to respond to all data-related enquiries within 30 days. Complex requests may take longer, in which case we will inform you of the expected timeline.